SHOPPING BEHAVIORS – TODAYS WSJ

Interesting to note that today’s WSJ’s poll cited that the wealthy are demonstrating more price sensitive purchasing habits ( using coupons, purchasing sale items, buying less expensive brands). The value of this information is priceless (HA!). As stylists, personal shoppers, and image strategists it is critical to calculate this into our selections and recommendations. CpW (Cost per Wear), investment purchases, and originality are definite influencing decisions that need to be factored into the” New Normal” buying equation.
Brandastyle.

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